Tag Tracker is an extension to help you analyze the triggering of tags on your site in an uncomplicated and simple way. Made by Raccoon Digital Marketing Agency, it is compatible with Chrome and is available for free download at the Chrome Store.
Tags are code snippets inserted on websites that collect information on user behavior. Some of the collected data are cursor clicking information, products added to cart, user page flux and many other events.
Through tags, it is possible to monitor both site and product performance. They provide relevant information to support strategic and structural decision making about the site.
Users' flux i.e., paths followed inside the website until users are able to take an action pre-established as goal
Number of unconcluded actions, so to gather insights on how to increase the number of achieved goals
User engagement with website's valuable content
Discover information on session attribuition through search engines, social media and price comparators
User profiles that complete or not established goals, delivering more assertive marketing strategies
Dynamic remarketing strategies in medias like AdWords and Facebook
Tag Tracker is a tag assistant extension that analyzes tags from Facebook, Google Analytics and Google Ads. It shows tags' status, describing them as: correct, partially correct and wrong, following patterns specified by media documentation.
Wrong tag configuration can result in bad business decision making.
Find misleading tags early!
Raccoon is a Digital Marketing company that believes in data analysis and technology as problem solving tools. That's why our team is made of engineers, mathematicians, statistics and programmers, who work to retrieve information from data.
Data Integration and Dashboards